Self-Development &
Management School
Business Skills and Entrepreneurship Course
with experienced professionals — designed to deliver real results.
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Kroo Business School is designed for those who don’t want to waste time on mediocre outcomes.

We offer intensive 3.5‑month premium course with professionals who bring real experience. Our courses are built around practical, applicable knowledge aimed not only to change your business skills but also your mindset.
YOU WILL LEARN
  • Clear business models and tools
  • Teambuilding and leadership
  • Financial planning and management
  • Personal branding and communication
  • Marketing and sales strategies
  • Applicability of AI tools
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OUR EXPERTS
We believe in the power of real experience. Kroo’s instructors are active business leaders and consultants who share their experience, mistakes, and solutions.
  • Anna Harutyunyan
    Founder of KROO
    Management Specialist, Lecturer, PhD in Economics.
    More than 10 years of experience in the fields of education (author of a professional book and academic articles) and business (founder of the Kroants brand).
    Education: ATEI (Thessaloniki, Greece), Yerevan School of Political Studies of the Council of Europe, Leadership School, ACCA (up to F6).
    She has worked at Deloitte Armenia, Amio Bank, and ACBA Bank. Recipient of the “Hero of Our Times” project award.
  • Vahram Mirakyan
    Armenian Entrepreneur and Business Leader
    Vahram Mirakyan has more than 10 years of experience in education and over 12 years of experience in business. He is the Co-Founder and President of the Mantashyants Business Club. Each year, he holds approximately 1,200 meetings with entrepreneurs. He is the author of the books “Business Anatomy” and “Dry Marketing.”
  • Arpine Hovhannisyan
    Former Minister of Justice
    Lawyer, PhD in civil law, former Deputy Speaker of the National Assembly; more than 15 years of leadership experience in the legal sector and international collaboration.
  • Arthur Sahakyan
    Country General Manager, Coca-Cola HBC Armenia
    Arthur Sahakyan has more than 20 years of experience at Coca-Cola HBC, with extensive expertise in strategic management and business financial performance management. He currently serves as the Country General Manager of Coca-Cola HBC Armenia, leading a business with an annual turnover of approximately $100 million. His experience spans commercial strategy, market development, and the leadership of high-performing teams.
  • Hranush Eghoyan
    Founder of Makeup Studio
    Founder of “Makeup Studio” and a specialist in makeup and styling with more than 20 years of experience. She is an internationally experienced trainer whose students have taken first place in numerous competitions.
  • Artak Aleksanyan
    Journalist and publisher
    Founder‑director of Newmag publishing; formerly led Armenia TV and Public Television news departments.
  • Karen Babajanyan
    Founder of Jinj Branding
    PhD in Economics, branding and marketing specialist with over 15 years of experience. Founder and CEO of Jinj, Board Member of ARARATBANK OJSC, and Co-Founder & former Branding Director of Braind branding agency.
  • Inessa Ghazaryan
    Founder of Pure Pilates
    Co‑founder of Armenia’s first and only specialized Pilates studio, Pure Pilates, the official BASI Pilates® Academy representative in Armenia and the region.
  • Armen Avagyan
    Expert in marketing and strategy
    With over 15 years of international experience across more than 25 countries, working on projects for global brands such as Danone, Carlsberg, and Raiffeisen, specializing in behavioral marketing and data‑driven strategies.
  • Anush Gasparyan
    Senior Tax Accountant
    Anush Gasparyan is a seasoned professional with more than 14 years of experience in tax accounting, finance, and higher education. She has extensive banking experience, having worked at Ameriabank and HSBC Bank Armenia. She currently serves as a Senior Tax Accountant at HCVT International, LLC, and as an Associate Professor at the Armenian State University of Economics. Her areas of expertise include the U.S. tax system, international taxation, IFRS and U.S. GAAP standards, as well as financial analysis.
  • Vahagn Hambardzumyan
    President of the Employers’ Union of Armenia
    Candidate of Economics, certified auditor; over 20 years’ experience involved in tax and labor code development and business development and automation programs.
  • Arpi Oskanyan
    Founder of the Ethics High School.
    Founder-Director of the Higher School of Ethics, professional etiquette and protocol consultant with over 20 years of experience in international and business ethics.
  • Mariana Kocharyan
    PhD in Economics, Associate Professor, HRM Expert and Consultant
    Since 2011, Mariana Kocharyan has been teaching at the Armenian State University of Economics. She has over six years of leadership experience in human resource management and consulting. She currently leads HRM system implementation and outsourcing projects, specializing in organizational structure optimization and digital HR solutions
  • Aram Nikolyan
    Founder of the Nikolyan brand
    Founded her own “Nikolyan” fashion salon, where she is the director and head designer. She has been the chief designer for “Hay Jeans” and “Vard” companies, and a stylist for “Shant” and “Armenia” TV channels. Since 2013, she has served as the chief stylist for the Public Television of Armenia. She is a member of the International Designers’ Association.
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COURSE PROGRAM
  • INTRODUCTION TO BUSINESS MANAGEMENT
    1
  • HUMAN RESOURCE MANAGEMENT
    2
  • FINANCE AND ACCOUNTING
    3
  • MARKETING AND BRANDING
    4
  • MASTERCLASSES
    Public Speaking, Style Development, Healthy Lifestyle, The Art of Self-Presentation, Negotiation Skills, Rules of Etiquette, Applicability of AI, Decision-Making, Emotional Intelligence
    *
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FULL COURSE PROGRAM
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EVENTS
Throughout all modules, there will be events providing practical experience, networking opportunities, and in-depth learning in a real business environment.
  • Panel discussions with successful entrepreneurs
  • Masterclasses on personal image and communication
  • Practical simulations and business games
  • Mini-project: “Build Your Startup’s Canvas”
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WHY CHOOSE KROO
  • Experienced Professionals and Industry Experts
  • Projects, Practical Work, and Continuous Consulting
  • Individual Approach
  • Combined and Intensive Format
  • Networking
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DETAILS
DATE
The course will start in September
LOCATION
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FREQUENTLY ASKED QUESTIONS
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Fill in your details below, and our specialist will contact you to present the course details.
+374 91 27 00 77
info@kroo.am
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