KROO - Self-Development & Management School

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Self-Development &
Management School

Business Skills and Entrepreneurship Course
with experienced professionals — designed to deliver real results.

Kroo Business School is designed for those who don’t want to waste time on mediocre outcomes.

We offer intensive 3.5‑month premium course with professionals who bring real experience. Our courses are built around practical, applicable knowledge aimed not only to change your business skills but also your mindset.

YOU WILL LEARN

Clear business models and tools
Teambuilding and leadership
Financial planning and management
Personal branding and communication
Marketing and sales strategies
Applicability of AI tools

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OUR EXPERTS

We believe in the power of real experience. Kroo’s instructors are active business leaders and consultants who share their experience, mistakes, and solutions.

Vahagn Hambardzumyan

President of the Employers’ Union of Armenia

Candidate of Economics, certified auditor; over 20 years’ experience involved in tax and labor code development and business development and automation programs.
Armen Avagyan

Expert in marketing and strategy

With over 15 years of international experience across more than 25 countries, working on projects for global brands such as Danone, Carlsberg, and Raiffeisen, specializing in behavioral marketing and data‑driven strategies.
Arpine Hovhannisyan

Former Minister of Justice

Lawyer, PhD in civil law, former Deputy Speaker of the National Assembly; more than 15 years of leadership experience in the legal sector and international collaboration.
Arpi Oskanyan

Founder of the Ethics High School.

Founder-Director of the Higher School of Ethics, professional etiquette and protocol consultant with over 20 years of experience in international and business ethics.
Aram Nikolyan

Founder of the Nikolyan brand

Founded her own “Nikolyan” fashion salon, where she is the director and head designer. She has been the chief designer for “Hay Jeans” and “Vard” companies, and a stylist for “Shant” and “Armenia” TV channels. Since 2013, she has served as the chief stylist for the Public Television of Armenia. She is a member of the International Designers’ Association.
Hranush Eghoyan

Founder of Makeup Studio

Founder of “Makeup Studio” and a specialist in makeup and styling with more than 20 years of experience. She is an internationally experienced trainer whose students have taken first place in numerous competitions.
Artak Aleksanyan

Journalist and publisher

Founder‑director of Newmag publishing; formerly led Armenia TV and Public Television news departments.
Inessa Ghazaryan

Founder of Pure Pilates

Co‑founder of Armenia’s first and only specialized Pilates studio, Pure Pilates, the official BASI Pilates® Academy representative in Armenia and the region.
Karen Babajanyan

Founder of Jinj Branding

PhD in Economics, branding and marketing specialist with over 15 years of experience. Founder and CEO of Jinj, Board Member of ARARATBANK OJSC, and Co-Founder & former Branding Director of Braind branding agency.

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COURSE PROGRAM

INTRODUCTION TO BUSINESS MANAGEMENT
What is business? Business objectives.
Types of business entities
Stakeholders
Enterpreneurship and creative thinking
Business Lean model/Canvas
1
HUMAN RESOURCE MANAGEMENT
Introduction to human resource management
Leadership and management
Motivation and demotivation
Organizational culture
Communication
Conflict management
2
FINANCE AND ACCOUNTING
Introduction to finance
Sources of finance
Costs and revenues
Final accounts
Profitability and ratio analysis
Cash flow management
Budget management
3
MARKETING AND BRANDING
Introduction to marketing
Marketing planning
Sales forecasting
Market research
The 7P-s of the marketing mix
Social media marketing
Self branding / Sales / Networking for success
4
MASTERCLASSES

Public Speaking, Style Development, Healthy Lifestyle, The Art of Self-Presentation, Negotiation Skills, Rules of Etiquette, Applicability of AI, Decision-Making, Emotional Intelligence

*

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FULL COURSE PROGRAM

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EVENTS

Throughout all modules, there will be events providing practical experience, networking opportunities, and in-depth learning in a real business environment.